60 years of the 4L

The project

This model was created as part of a UI Design exercise in the second year of Master Webdesign. The work was carried out in pairs.

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The objective

Design a Landing page celebrating the 60th anniversary of the Renault 4L.

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The process

We started by researching the history of the 4L, the reasons for its popularity, and the image it conveys today. From this base, we developed three distinct concepts based on keywords and moodboards, before selecting the most relevant one.

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The end result

Our choice fell on the concept “Disrupt the rules”. We opted for a modern and innovative design, echoing the pioneering spirit of the 4L, which marked its time by sustainably transforming the automotive market.