Catimini

The project

These models were created as part of an e-Commerce Art Direction exercise in the second year of Master Webdesign. The project was carried out in teams of three.

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The objective

Propose a new concept for the redesign of the e-commerce site of Catimini, while respecting and valuing their existing identity, without going towards a complete rebranding.

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The process

We first studied the graphic charter of Catimini, then conducted a benchmark of the main competitors in order to identify strengths and areas for improvement. A watch on the world of childhood then allowed us to fuel our thinking and to test various creative concepts.

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The end result

Our Choice Fell on the Concept “Color Block”, inspired by the iconic Lego universe. This artistic direction provides a visual identity that is pop, fun and pleasant to navigate. In addition, the modularity of the colors makes it easy to adapt the design to the brand's seasonal collections.